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In this article I will focus on one of the most important aspects of the Social Media Plan developing: the situation analysis. Before reaching this step we must already define the objectives and the target . After analysis of situation we should face the implementation of the plan and its subsequent monitoring. However , before…

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The SEO acronym is on everyone’s lips for some time. Clients and students often ask me about this topic to clarify certain misunderstandings. The purpose of this post is to clarify some issues and basic concepts to the reader, understanding what SEO is, starting from the idea that SEO is one of the keys to the success in…

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There are two elements that have been crucial to explaining the way Internet has reached the current level of popularity: browsers and web standards. It was in 1991 when Tim Berners Lee created the first web page, in order to explain how WWW (World Wide Web) works. Thus, the (few) visitors of this webpage could…

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Web design is changing: It’s an unquestionable fact. Programming languages are also changing, as in the W3C standard versions, and even more recently, the emergence of new devices that are already part of our daily lives. Yes, I’m talking about smartphones and tablets. Today we shouldn’t think about design and web development if it’s not based…

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It is no secret  that WordPress is the most popular CMS on the market, according to several studies and statistics on that subject recently published. WordPress was born as an perfect platform for the development of blogs but time later, has become a content management system (CMS) with wide applications. There is a long-standing discussion about which…

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Today’s post is about infographics. These days I’m preparing course material that I will facilitate at ASATA in the following weeks. In this course I will to explain (among other things) the impact of social media when projecting a brand. I found plenty of information about this last year: All kinds of statistics and complicated reports trying to interpret the will…

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