Besides the aforementioned services of web development, training and e-learning, there are some other projects I’ve carried out for different clients which can be included in this service catalogue. In order to provide end to end solutions I have a team of collaborators each specialized in a particular field. These services are the perfect complement to ensure a presence in internet. These services are the following:
Creation of multimedia elements
Internet today is a real multimedia catalyst which goes extends beyond the traditional web systems based in hypertext. These are some of the multimedia support where I can provide professional expertise:
- Professional photography for product catalogue or presentations.
- Multimedia animations for publicity, interactive applications, presentations, etc.
- Video to web embedment or social network. Professional filming and editing for video-marketing campaigns.
- Audio oriented to web support for publicity or interactive applications, etc.
A web site needs to needs to conform to a series of parameters which will enable traffic capture and will empower its image to users. The most important are web accessibility, usability and information architecture. Both in the area of web development as in training I’ve been working in the following areas:
- Accessibility and usability: which enables the implementation of content to any type of device by means of web standards of the W3C consortium. Furthermore a website needs to be easy to navigate with a visual hierarchy.
- Information architecture: It is very common to find web sites with an appealing visual appearance but where it is difficult to find the information needed. It is important to provide an adequate organization of the contents of the web which facilitates the access to information and increases its efficiency.
Customized web applications
The use of open source CMS (Content Management Systems) provides a number of advantages (both functional and economical) in order to deliver customized solutions to clients. However, there are instances when we need to create customized solutions by means of programming plugins or web applications :
- Administrative management
- Customer Relation Management (CRM)
- Multimedia content publication
- Adapted to mobile devices
Web Marketing & Social Media
Elaboration of strategies to visualize, promote and ultimately, create a brand image in internet (branding) which is one of the keys for a successful presence in the net. For this I provide a number of marketing solutions for web & social media:
- Web positioning SEO & SEM
- Online marketing plan
- Web publicity in different media and social networks.
- Strategic presence in social networks (Community manager)
- Content update in web and social networks.